About us

Corporate Mission

  • People-oriented approach.
  • Winning through quality.
  • Sustaining through service.
  • Producing only safe and effective products.

Company Profile:


Hubei Yanzhuang Industrial Co., Ltd., formerly known as Wuhan Yanzhuang Biotechnology Co., Ltd., was established in March 2012. Due to rapid development and expansion, Hubei Yanzhuang Industrial Co., Ltd. was established in December 2015.

Hubei Yanzhuang Industrial Co., Ltd. has a total investment of 300 million yuan, covering an area of 60 acres, and has built a 50,000 square meters modern factory by national standards. The company is dedicated to the mother and baby health industry and owns seven major brands: Zhiyufang, Weiheji, Aiyoufang, Xiaoyinfang, Yongzhitang, Yinyisheng, and Piniu. The company’s strength lies in its large number of invention patents and formula intellectual property rights, strong research and development capabilities, and high technological content of its products. It holds a leading position in the field of mother and baby skincare.

Founder:

Dr. Chen Chuxin
Pharmaceutical Doctor/Professor, Chairman

  • Pharmaceutical Doctor/Professor, Chairman
  • Member of China Cosmetics Safety Assessment Committee
  • Former Pharmaceutical Professor at Wuhan University People’s Hospital
  • Director of Yanzhuang Skincare Research Center, Wuhan University
  • Chief Scientist at Wanmizhai Han-style Pediatric Massage Research Institute
  • Founder and Operator of Yanzhuang Biotechnology’s Zhiyufang Brand
  • Exemplary Entrepreneur of Chinese Science and Technology Personnel
  • Founder of Yanzhuang Industrial Group
  • Top 10 Outstanding Industrialists by Changjiang Business Daily
  • Highly praised technology entrepreneur by Mr. Wang Han
  • President of Hubei Cosmetics Manufacturers Association

Professor Chen has been engaged in hospital formulation research and development for over 20 years, focusing on the study of plant extracts and herbal active ingredients. Over the past two decades, Professor Chen has accumulated a wealth of effective formulas and first-hand clinical data through medical and pharmaceutical practices.

The company’s strength lies in its large number of invention patents and formula intellectual property rights. It has strong research and development capabilities, and its products have high technological content. Each product undergoes rigorous testing before being launched.

01

Corporate Mission:

  1. People-oriented approach.
  2. Winning through quality.
  3. Sustaining through service.
  4. Producing only safe and effective products.

02

Product Mission:

  1. Focus on the research of natural plant extracts and herbal active ingredients.
  2. Embrace the natural and safe skincare concept, adhering to cosmetic-grade safety standards.
  3. Provide highly efficient and natural skincare and cosmetics brands for both men and women.
  4. Strive to become China’s number-one mother and baby skincare brand.

Our Advantages:

Product Development:
We have an advanced research and development system and innovative capabilities. We autonomously design formulas based on the customer’s target samples.

Packaging Development:
Our team specializes in packaging design and development. We create personalized packaging solutions and source existing resources based on customer requirements.

Quality Control:
We prioritize the use of high-quality imported raw materials and employ advanced testing equipment to ensure the stability and safety of our products.

Supply Chain:
We have state-of-the-art automated production equipment and a comprehensive network of suppliers. This allows us to integrate resources efficiently and achieve advantages in quality assessment and cost scalability.

Production Workshop Display